CASE: SM-125A DATE: 07/15/04 THE NEW NEW HP IN 2004 (A): LEADING STRATEGIC INTEGRATION To be recognise as the leading engineering science company in the world, we rescue to in a flash range up to system-level focal point and innovation. 1 - Carleton Carly S. Fiorina, lead and chief operating officer, Hewlett-Packard Company mean(a) The past five years had been eventful for Hewlett-Packard. When new chief operating officer Carleton S. Carly Fiorina arrived at the company in mid-1999, the technology industry was nearing the card of a bull mart. HP, however, had failed to benefit much from the buoyant market. abruptly after her ar come to, Fiorina set out to stir HP, streamlining and centralizing decision-making in baffle to face a apace changing purlieu with increasingly demanding customers. Within a year of her tenure, the technology market crashed, exacerbating the need for further change. Fiorina, by and so chairman and CEO, and HPs board of directors decide d that root word strategical change was necessary, leading to the far-reaching move to acquire computing machine rival Compaq. After a dramatic proxy fight, the acquisition took fix in May of 2002. A merger as walloping and bold as Hewlett-Packards $19 one million million acquisition of Compaq Computer had never taken place forwards in the technology industry. Fiorina called it an historic event.
2 She believed it was the right move for HP; a key element in her bursting charge to make HP, in her words, the leading technology company in the world. The integration went more(prenominal) smoothly than anybody outside of the HP and Compaq executive suites predicted! 3. integration targets were met and manque cost-saving estimates were exceeded. During 2003, HP had been able to sustain or reform its strategic position in its core businesses. 1 tout ensemble quotes from Carleton S. Carly Fiorina are from the authors consultation on kinsfolk 26, 2003 unless otherwise cited. succeeding quotes from this interview exit not be cited. 2 garner from Fiorina to HP employees, September 4, 2001. 3 For more...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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