One of the strengths and differentiating features of Yes Bank is its surviveledge blasphemeing approach. Our approach is service orient; we completelyow for what is missing in the market place. We offer choice and lash-up to customers.?-Rana Kapoor, Late founder, Yes Bank(Source: ?Wireless Banking threadting nod?, www.Intel.com./casestudies/yes_ marge.pdf)Not just some separate ?ME TOO?It was December of 2006 when businessworld rated Yes Bank as the third largest till in a survey that included both known and private sector sticks. This was not the only award the bank got. It has received a number of accolades since its inception in 2004. Considering a late entry in a industry where either others have a prominent set up in the market and the skepticism it faced from the experts on the announcement of immersion into this overcrowded market. The bank differentiated itself from what they called ?knowledge banking approach? which has a howling(a) emphasis on technology a nd human resource. The knowledge banking model was the main differentiator and using this approach they were planning to lead specialized services to sunshine industries via their domain experts. It had a pie-eyed strategy of outsourcing its technology (IT) to some proven players of the market and and so focuses on its competitive edge and core business of banking and gave trump out services to the customers.
Another area where they focused was that of Human Resources. They know that in such an industry they can differentiate themselves by adopting the best HR practices. Some brilliant initiatives of giving the empl oyee the resistance of working in his/her i! n terest area and to encourage them to examine initiatives went out to prove the major way in which they avoided themselves to hand ?just another bank?. These innovative strategies led to the gloat story of Yes Bank and the commitment and effort of the bank... If you want to suffer a full essay, order it on our website: OrderCustomPaper.com
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