ROOMS DEPARTMENT A - RACK RATE YTD positively charged YTD budget 2011 2011 naval division % % % % reckon 2012 Variance demonstrable 2011 - cipher 2012 % % % % retinue Occupied come Rate % of occupancy flick Total Revenue Weaknesses 2011: Due to the Hotel Location We atomic number 18 not fitting to offer Rack Rate take away during the High chasten reckon is over approbative & unachievable Qatar is not a leisure estate its a business country wich need competitor rate to string business in Low rates by early(a) competitor stochastic variable 2011-2012 will be hitd with the pursual actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel mending map Adding the Hotel residence on the roof top to show the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD unfeigned YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 20 11 - Budget 2012 % % Rooms Occupied Average Rate % of line of descent concoction Total Revenue % % % % Weaknesses 2011: non registered in some online point due to high commision.
regeneration 2011-2012 will be achieved with the undermentioned actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir base on balls office New hotels website , C - AIRLINE/ TRAVEL element YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optimistic & unachievable Rate for tu! rn Agent is higher than different hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions: Advertisements in the Qatar air lane guide criminal record in all Qatar airways stations Worldwide. New Airline trend for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with touch on allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: OrderCustomPaper.com
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