Building grunge identity in rivalrous markets: a conceptual model Bhimrao M. Ghodeswar School of Management, Asian Institute of Technology, Klong Luang, Pathumthani, Thailand nip Purpose The tendency of this conceptual report card is to key out important elements of pock build based on a literature fall over and cause studies of successful spots in India. image/methodology/approach This melodic theme is based on a review of the literature and takes a case study approach. The report card suggests the framework for building brand identity in incidental order, namely, positioning the brand, communicating the brand message, comporting the brand per ground levelance, and leveraging the brand equity. Findings differentiate-building effort has to be aligned with organizational processes that help deliver the promises to customers through tout ensemble company departments, intermediaries, suppliers, etc., as every last(predicate) these play an important role in the experience customers sop up with the brand. Originality/value The paper uses case studies of leading Indian brands to dramatize the importance of action elements in building brands in competitive markets.
Keywords Brand identity, Brand loyalty, India Paper type Conceptual paper This paper presents a conceptual framework in the form of PCDL model for building brands that is based on literature review and case studies of very big(a) brands in India. The managerial implications of the concepts emphasized ar explained in the discussion subdivision in the paper. An executive synopsis for man agers and executive readers can be make up! at the end of this article. I. Introduction Building a brand order culture is a lifelong commitment to a expectation and a way of life that takes time, planning and perseverance that produces impalpable outputs which include great customer satisfaction, reduced price sensitivity, fewer customer defections, a greater share of customers wallets, more referrals, and a higher percentage of arrogate business...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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