Saturday, September 28, 2019
McDonaldÃ¢â¬â¢s Bar-B-Que, was a Ã¢â¬Å"Drive-in RestaurantÃ¢â¬ in 1940 which was conceptualized by Richard (Dick) and Maurice (Mac) McDonaldÃ¢â¬â¢s. Drive-in concept was a new and unique idea to adapt which caught everyoneÃ¢â¬â¢s attention (Our Company, 2011). The initial mascot of the famous fast food restaurant was Ã¢â¬Å"Speedee. Ã¢â¬ Ã¢â¬Å"SpeedeeÃ¢â¬ was a hamburger-headed man wearing a chefÃ¢â¬â¢s hat (McDonaldÃ¢â¬â¢s, 2011). However, running a restaurant is not a piece of cake, thus, by 1948 they made alterations in their menu by reducing the available food items and calls itself a Ã¢â¬Å"self-service drive-in restaurant. The new nine items presented in 1948 were: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie (Our Company, 2011). In the following year potato chips were replaced by French fries along with additional Ã¢â¬Ëtriple thick milkshakes. Ã¢â¬â¢ In 1954, enters a new significant character for McDonaldÃ¢â¬â¢s, Ray Kroc. He was fascinated by the profitable new concept by the brothers whom produced best quality product, on the contrary to providing a small menu in a small restaurant. At the same time the Dick and Mac McDonaldÃ¢â¬â¢s were in search of an agent to help them begin nationwide franchising (Our Company, 2011). Their vision turned into reality by the help of Ray Kroc. In 1955, Kroc opens a McDonaldÃ¢â¬â¢s in Desplaines, Illinois which brought in a lot of cash for the corporation (History, 2011). And by the end of 1950s they managed to open 100 McDonaldÃ¢â¬â¢s restaurant. Following decade started, the 60s, McDonald being itself, so successful, opened a Hamburger University in Illinois. During this year they created McDonald into a proper restaurant with indoor seating (Our Company, 2011). They received their first TV commercial hit via their new mascot Ronald in 1966. In the following year, 1967, McDonaldÃ¢â¬â¢s goes international and today, 2011, it has restaurants in 118 countries all around the world. It is now known to be the worldÃ¢â¬â¢s largest hamburger fast food restaurant serving more than 52 million customers daily (History, 2011). And Thailand ranked as number 28 by nation master manages to have approximately 88 McDonaldsÃ¢â¬â¢ restaurants (Food Statistics, 2011). In 1985, the first McDonaldÃ¢â¬â¢s restaurant opened in Amarin Plaza, Bangkok, Thailand. McDonald provides protein-full menus including: chicken, pork, beef and seafood. Throughout time McDonaldÃ¢â¬â¢s in Thailand has embraced the early-morning working culture and started Big Breakfast. Moreover, they also present customer favorites such as McNuggets, burgers, fried chicken and ice cream (History, 2011). Although, McDonaldÃ¢â¬â¢s in Thailand follow strict 5 operating principles or philosophy you may call it which includes QSC & V. These letters represent: Quality, Service, Cleanliness and Value. McDonaldÃ¢â¬â¢s main focus is to produce 100% total customer satisfaction. However, focusing on the 5 figure formula to operate McDonaldÃ¢â¬â¢s successfully; firstly, quality, is regarding the food presented to the customers. For example, McDonaldÃ¢â¬â¢s consistently provides their customers with healthy, best standard and tasty products. Secondly, service embraces the efficient and friendly service available at McDonaldÃ¢â¬â¢s. Their focus on service makes sure that McDonaldÃ¢â¬â¢s can maximize customer satisfaction offering full help via provided techniques and training. Thirdly, cleanliness was first magnified by Ray Kroc back in 1955. From that day till today, McDonaldÃ¢â¬â¢s makes sure they present themselves cleanly. Cleanliness in a fast food restaurant has to deal with a clean kitchen, dining area, rest rooms and the exterior. Lastly, value is all about the experience you pay for and prices of the products at McDonaldÃ¢â¬â¢s. The experience they allow you to have is the environment, fine service and enjoyable food (QSC&V, 2011). Reference http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html?